Will People Buy New iPhones As If It Were Just Another iPod?
Apple (AAPL) has literally sold tens of millions of iPods since they first debuted. Some people have purchased more than two and some have purchased different versions (nano, shuffle, etc.). With all the excitement surrounding the iPhone, there seems to be a euphoria that’s blocking the future outlook. Will previous customers eventually buy new iPhones, like they did iPods?
iPods have been a craze, year after year, it’s been on the top of lists and consistently selling far more than other MP3 Players (i.e. Zune). Currently, the iPod product lineup varies in price from $79 to the all-new iPod Touch’s top-of-the-line price of $399. There isn’t any plan attached to these Apple products, and no necessary additional costs.

Most iPhone purchases cost $599 (for 8GB model), alongside about a $60 a month voice and data plan from AT&T (T). Put the costs together and it is a phone/iPod that will cost over $2000 in total charges in the first two years. This price isn’t necessarily an unusual number for phones that need intensive data packages.
The question comes into play when you factor this exceptional amount of money alongside the possibility of Apple updating the product with 3G and more flash memory in the future. What will users do when the possibility of getting a new iPhone becomes a reality? Will they simply buy the new model and sell the old one, or will they hold out, and keep the phone for two to three years?
If this happens, the market could see a saturation of iPhones and the supply will outweigh the demand. Then, new model iPhone sales could quickly dry up. We’re hoping for the iPhone to continue to sell like the iPod did, but there could be trouble in the next couple of years.
Disclosure: Long Apple Inc. (AAPL)
posted in Apple (AAPL), Microsoft (MSFT), AT&T (T), iPod, iPod Shuffle, iPod Nano, iPod Touch, iPhone | 2 Comments















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