Just a few days ago, I wrote a post on the Google/Verizon collaboration and what that means for Apple. Now, Verizon is gearing up with their campaign entitled, “Droid Does.” The campaign aims at the missing attributes of Apple’s little iPhone.
The iPhone doesn’t do/have: multitasking, a 5MP camera, open-source development, Google Voice, etc. But here’s an early prediction, Apple will soon have a face off with Verizon’s new “killer.” If the environment and competition warrants it, I foresee Apple and AT&T retracing a number of their preventative methods, which hinder the phone’s greater capabilities.
Verizon’s Droid is due to come out on October 30th, with some estimates pointing to an early November release date. Either way, the phone its accompanying specs will quickly stunt the iPhone’s growth; that is, if Apple and AT&T do nothing.
That’s where I think we’re going to get a healthy does of competition. Apple can quickly and easily allow apps to background and therefore multitask–it just takes the flick of a switch and a major press release to developers. All of a sudden, apps like Pandora and NPR, which stream over 3G/EDGE/Wi-Fi, will operate for as long as you want, even while checking your email. No doubt, their will be complaints over battery drain and AT&T’s horrid wireless network. But at least the iPhone will have built-in multitasking capabilities.
Soon after that, we could see a firmware update with a major megapixel upgrade to the iPhone. FM capabilities will be a must. Google Voice may soon be approved. And we could see improvements to AT&T’s troubled data network.
Maybe the last couple sentences are more of a hope than reality. But without a doubt, competition will force Apple to finally step up. It’s time to take advantage of everything the phone is already capable of!
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