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Why Diggnation is the Perfect Advertisement for Apple
posted in Apple (AAPL), MacBook, Mac, Diggnation |Kevin and Alex must be mighty proud these days. They are now one of the most largely subscribed to podcasts on the net. All that circulation means major advertising dollars for their show, Diggnation. Interestingly, there’s only one company that never pays a dime for publicity and gets highly recommended each episode. Yep, you guessed it, Apple (AAPL).
The team has now officially filmed 118 episodes, had thousands of beers, and filmed in a variety of live locations. What started as a bit of a grassroots, word-of-mouth podcast, has flourished into one of the most anticipated podcasts each week. Who knew that two guys drinking on couch could become such a big hit?!
The duo have slowly evolved into major players in the online world. From little bars to big stages, these guys haven’t changed a bit. From the first episode to the most recent in a standing room only crowd in London, Kevin Rose has always had his trusty Apple computers (with less than a handful of exceptions). Whether or it was his Blackbook (Black MacBook) with his company’s logo, Digg, or his newest Mac, a MacBook Pro (15-inch), Kevin has been one of the most affluent Apple fanboys to date.
In one of the more recent episodes of Diggnation, the team sat out of an Apple Store in San Francisco, CA the day of the iPhone release and filmed a new episode right there in the middle of the line. Both Alex and Kevin decided to purchase the $600 phones. Since then, they have been hacking and generally messing with the iPhones almost every episode.
Much of the show focuses around a wide-variety of topics that were “dugg” on Kevin’s site, Digg.com, but he often makes a point of featuring updates and news in the Apple sector. For instance, when the wireless keyboard debuted, Kevin was quick to support the device and encourage its purchase.
In their most recent live show, the guys traveled to London to a “standing room only” crowd. Dawning his steadfast silver MacBook Pro, the Apple logo was ever more present.

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