The CW Network announces One Week of Free iTunes Downloads

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October 5th

The CW Network announces One Week of Free iTunes Downloads

posted in Apple (AAPL), iTunes |

Several of the newest episodes of CW Network’s programing will be free for limited time. The move is similar to FOX’s method of capturing audiences by giving away the first week free through iTunes.

For one week, “Aliens in America,” “Life is Wild,” “Everybody Hates Chris,” “Girlfriends,” and “Supernatural” will be in the iTunes TV section for free. The rest of the seasons’ episodes will duplicate the normal iTunes store structure. Episodes will then be priced at $1.99 each.

CW’s free week on iTunes comes after a similar two-week free trial from Fox. The network declined to disclose how many people took advantage of the free downloads.

Source: DJ Newswires

The move may be a sign for the future of television program and its available delivery means. By testing the response to free online TV shows, the broadcasters can better understand the future success of a show and possibly hook viewers early. The move may also signal the reduction of TV show pricing in the near future.

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This entry was posted on Friday, October 5th, 2007 at 4:51 pm and is filed under Apple (AAPL), iTunes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 On October 5th, 2007, Blog Feeds about Music » Archive » The CW Network announces One Week of Free iTunes Downloads said:

[…] You can read the rest of this blog post by going to the original source, here […]

2 On October 6th, 2007, Donald Mckenzie Jr said:

That is a great marketing strategy for CW11. I bet there are millions of people downloading right now. “Aliens in America” is very funny and should be highly popular amongst the others.