Consumers hoping for the Wi-Fi Music Store to be everything and more are out of luck. Turns out that the wireless method of purchasing iTunes music on-the-go is leaving out about 75 percent of the popular iTunes program. While this may be quite obvious to many, the mere fact that users can’t purchase or download literally “whatever they want” might be disconcerting.

At almost every Apple (AAPL) event, Jobs and various guests talk up the numerous features that encompass the Apple brand. Let it be clear that I would be considered myself an Apple fanboy, but please Jobs, you may have made a large misstep right here.

It’s unclear whether or not it was a creation problem or simply a program created with the sole-purpose of making more money. In many ways, the iTunes store is one of the first things that users click open on their computers. Some are navigating to the iTunes music store to simply purchase music, but a heck of a lot of other users are going somewhere else.

There are 6 main categories under the Library of the iTunes program. Music, Movies, TV Shows, Podcasts, Radio, and the all-new Ringtones sections. Here’s where Apple either slacked or didn’t do their job. Movies, TV Shows, and Podcasts have become exponentially popular over the past few years, but did Apple simply ignore there potential as a part of a wireless (Wi-Fi) iTunes Store?

In the last Apple event Jobs touted the incredible wealth of information and content that is available throughout the iTunes Podcast section. Best of all, the content is free to download and/or subscribe to, but unfortunately, it won’t be available to the iPod Touch or iPhone users. Simply put, you can put more money into Apple’s pockets by buying songs on the go, and when you wont to get the free stuff, like Podcasts or occasional free TV Shows, Apple neglected to develop a viable method for downloading those items.

What makes the entire situation so much worse is the fact that a smart user can’t simply hack the iPhone or iPod Touch to enable the ability to download their favorite Podcasts through iTunes. Users are at the absolute mercy of Apple, which most of the time serves them just fine, but unfortunately, they’re being left out on over 75 percent of the iTunes store and the general program’s capabilities. While this may seem like a simple rant and rave, it appears as though Apple ingeniously created a method of making more money, without thinking about the need for users to feel at home with the user interface and have fully-functional programs.

Disclosure: Long Apple Inc. (AAPL)

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This entry was posted on Sunday, September 16th, 2007 at 12:35 pm and is filed under Apple (AAPL), iPod, iPod Touch, iPhone, iTunes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.