Surprises are Still Left for Apple’s iPhone
It appears as though suggestions from Apple’s (AAPL) commercials and Steve Jobs are hinting at some secrets still left for the launch of the iPhone. Over the weekend, Apple began playing iPhone ads, which showed a June 29th release date for the device. The much anticipated and rumored phone finally has a release date, but Jobs is still holding back.
An article out of Macenstein shows evidence of the Apple phone slip up. The format of the home screen for the device consists of three main rows, in a 4-4-3 column format. Ultimately, all pictures of the entire iPhone device are showing 11 main function icons.
In Apple’s “How-To” ad on the main website, the user presses the orange iPod icon, and then, an interesting format change occurs. The traditional 11-icon view on the iPhone changes to a possible 12. In the last row, usually there are 3 icons, but in the brief shot, there are 4, which would suggest that another icon and program are pushing the row down.
At 2.76 seconds into the video, the shot shows the 4 icon third row, and then immediately switches back in the next scene.
Macenstein’s article then prompts two questions to Apple:
“First, what is the mystery app that has bumped all these apps down one spot? And second, why didn’t the editors of this commercial catch this lack of continuity between shots?
Since this is the most highly anticipated electronics launch in recent history, surely Apple must have known geeks like us with too much free time would scroll through the video frame by frame and catch something like this.”
In the end, consumers and investors waiting to hear from Apple about the phone just have to wait. Without a doubt, Apple has at least one trick still left up its sleeve when the iPhone is concerned.
Disclosure: Long Apple Inc. (AAPL)
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