Apple Inc. (AAPL) recently released a press statement about “A Greener Apple.” The article suggested the many ways that the company is improving the amounts of waste and energy usage associated with Apple products.
“Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We will be providing updates of our efforts and accomplishments at least annually, most likely around this time of the year. And we plan to bring other environmental issues to the table as well, such as the energy efficiency of the products in our industry. We are also beginning to explore the overall carbon “footprint” of our products, and may have some interesting data and issues to share later this year.” (SOURCE)
Now that the general public understands the progress Apple is making in becoming green, investors and consumers alike can look forward to a possible energy efficient release of the MacBook Pro (laptop). In the past two days, rumor sites like MacRumors, AppleInsider, and CrunchGear have all echoed the idea that an update to the Apple product line will be released soon.

The updated MacBook Pro should feature a recent technology advance of an LED monitor, rather than the traditional LCD monitor. The new LED based monitors will greatly increase battery life, while also displaying colors in a more vibrant light. The increased battery life will appeal to the greener movement, while the better display colors will appeal to the best graphic designers in the world.
Overall, most of these rumors can only mean one thing, consumers should soon see the release of the all new MacBook Pro. Analysts are predicting that the upgrade will happen anywhere from “within a month” to “the end of the 3rd quarter.” The rumors have been targeting the specific 15.4″ model of the MBP, and the most educated predictions have recommended a June 2007 WWDC (Worldwide Developers Conference) release. As the previous Market Matador post on Apple stated, the stock is setting up to travel to $125 per share very quickly, and the MBP will further bolster confidence behind the stock.
Update: It appears as though rumors about a Tuesday, May 15th release of MacBook/Pro updates are in the works. Investors and consumers could learn the news about an update as early as 8 AM EST.
Disclosure: Long Apple Inc. (AAPL)
“Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We will be providing updates of our efforts and accomplishments at least annually, most likely around this time of the year. And we plan to bring other environmental issues to the table as well, such as the energy efficiency of the products in our industry. We are also beginning to explore the overall carbon “footprint” of our products, and may have some interesting data and issues to share later this year.” (
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#1 by Bill McGonigle on May 9, 2007 - 6:50 pm
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It’s not LED rather than LCD, it’s ‘LED Plus LCD’. As opposed to the current ‘fluorescent tube plus LCD’ displays we have now.
LED’s are lower power, lower voltage, longer-lasting, better color over their lifetimes, and cast a more even light across the screen, than fluorescent tubes. They should also fail less often and don’t contain mercury.
Good stuff.
#2 by The Matador on May 10, 2007 - 2:44 am
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Thank you for shedding a little more light on the subject of LED’s. Everything you say sounds amazing, and I can’t wait to get my hands on one!
Hope you visit again soon!
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#3 by TimTheFoolMan on June 6, 2007 - 9:30 am
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Here’s some more info on the LED/LCD technology: http://animators.digitalmedianet.com/articles/viewarticle.jsp?id=33128